Buy It or Sell It? Xcel Brands, Inc (NASDAQ:XELB) Appoints President of Wholesale Apparel

Xcel Brands, Inc (NASDAQ:XELB) is trading higher in the pre-market session  after the news on Wednesday. The stock went lower 9.61% on Tuesday.

Xcel Brands Announces President of Wholesale Apparel

  • announced Heather Bogen will join the company as the President of Wholesale Apparel. Bogen will support Xcel Brands’ successful acquisition of dynamic consumer lifestyle brands through her extensive expertise in the fashion industry.
  • Bogen joins Xcel Brands with a demonstrated history of working in the apparel space as a hands-on leader and sales-driven strategist. Over the span of her career, Bogen has held leadership positions with global companies including G-III Apparel Group, LVMH, Jones Apparel Group, Donna Karen and Isaac Mizrahi.  She has been credited for consistently driving sales, increasing profit margins, and building successful business plans.
  • Bogen aims to exponentially increase wholesale sales at Xcel Brands as President of Wholesale Apparel by tapping into her past experience in retail and apparel. She strives to implement innovative solutions for Xcel Brands to maximize sales opportunities.
  • Bogen will report directly to Robert W. D’Loren, Chairman and Chief Executive Officer of Xcel Brands, effective today, June 1, 2021.

“We are pleased to welcome Heather to Xcel Brands as she brings nearly 30 years of highly relevant wholesale apparel expertise,” stated Robert W. D’Loren, Chairman and Chief Executive Officer of Xcel Brands. “Heather is a great leader and will be a valuable addition to the team as we continue to propel our fashion and apparel business forward.”

Market Action

As of 7:26, XELB stock surged $0.26 or 1023% to $2.80. So far the stock has traded 4K shares traded hands.

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