InnerScope Hearing Technologies, Inc (OTCMKTS:INND) which is a manufacturer, distributor, and retailer of FDA-Registered Hearing Aids has collaborated with New to The Street TV as its advertising media provider. As per the agreement signed with the New to The Street TV, the company would be in-charge of putting up 110 commercials per month for the tenure of next six months i.e., 660 commercials in total.
The commercials would run on the several news and business channels namely Fox News, Bloomberg, Fox Business Network, CNN, CNBC, Newsmax TV and MSNBC. The company would also be taking care of 156 digital billboards that would run 3–times per hour located throughout lower Manhattan, New York City, NY. The initiative is largely driven by the company’s vision to spread awareness on the growing problems of hearing loss. InnerScope Hearing Technologies, Inc. owns all the content and expects to use the “Hearing Loss Awareness” media for its website and on its social media platforms.
The CEO of InnerScope Hearing Technologies, Inc. Mr. Matthew Morre said, “We are confident that the “Hearing Loss Awareness” media campaigns can educate the public on the problem, and give direction on solutions for hearing impairments. Working with New to The Street and their sophisticated media production staff and writers, together we developed a fantastic platform to get the message out about “Hearing Loss Awareness.” The company aims to update the public about the Company’s emerging and disruptive leadership in the “Direct-to-Consumer Hearing Technology” space.
Quoting Mr. Vincent Caruso, CEO FMW Media Corp. and the Creator / Producer of “New to The Street” TV, “The “Hearing Loss Awareness” TV and media campaign provides a platform for the general public to become aware of the widespread hearing problems and the services that are available at InnerScope Hearing Technologies, Inc.”
Market Reaction:
On Wednesday, INND stock fell 11% at $0.0127 with more than 160.64 million shares, compared to its average volume of 62 million shares. The stock had moved within a range of $0.0101 – 0.0143 after opening the trade at $0.0136. Over the past 52-week, the stock has been trading within a range of $0.0000 – 0.0980.
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