Logiq Inc. (OTCMKTS:LGIQ) has collaborated with GumGum to provide a comprehensive understanding of overall context through text, imagery, audio and video.Logiq, Inc. which is a U.S.-based leading global provider of e-commerce and fintech business enablement solutions offers a data-driven, end-to-end e-commerce marketing solution.
Through its venture with GumGum, which is a global media and contextual intelligence company, the company would provide a solution Verity™ through the Logiq Digital Marketing™ (LDM) platform.Verity™ would be the sole solution provider to amalgamate the natural language processing (NLP) with computer vision (CV). Digital marketing agencies and brands will be able to use LDM through which they would be able to evaluate the value of their digital ad placement. In addition to this, the platform would save the marketers from bidding on ads that have adverse and irrelevant contextual sentiments available on the media. This would thus be quite benefiting for the digital agencies and brands. The integration which is likely to be finished by the third quarter of 2021.
Given the complex nature of the ads which is a blend of images, texts, audio and video media, the very difficult to examine these ads placements would be done by Verity. Verity would scrutinize all the media components through its AI power and computer vision.
William Merchan, who is the head of Verity at GumGum stated his excitement about the venture, “We are excited to bring our contextual and brand safety solution to the Logiq Digital Marketing platform. Accounting for context has proven to be a superior targeting method, especially compared to using third-party cookies. The decisions by media platforms to phase out the usage of third-party cookies further underscores the value and importance of contextual targeting.”
Market Reaction:
On Wednesday, LGIQ stock soared 9.20% at $3.30 with more than 193K shares, compared to its average volume of 77k shares.
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