Global integrated bioceutical company with R&D, manufacturing, and consumer product distribution, Medolife Rx, which is a subsidiary of Quanta, Inc (OTCMKTS:QNTA), on September 23, 2021, announced the successful launch of a digital advertising campaign for the Aelia line of products. This would feature product spokesperson Tony Hawk and the campaign was started on September 16, 2021. It has already been a success with thousands of impressions resulting in a spike in the traffic on the company’s website.
The firm has been working with skateboarder Tony Hawk for several months as the spokesperson for its Aelia line of pain management products. In September mid, the firm launched a campaign featuring Hawk, having over 7 million followers on Instagram, and garnered more than 260,000 impressions resulting in augmenting of sales as well as better brand awareness.
Medolife CEO Dr. Arthur Mikaelian, said that the numbers are just incredible and demonstrate proof of tangible ROI due to Tony Hawk. The CEO added that the company is fortunate in working with the celebrity and bringing the message of its products to the audience. The firm is planning to expand the marketing reach of Aelia and Immunapen product lines and will be launching several campaigns on social media in a few days. The global topical pain relief market is projected to reach $11.78 billion by 2025.
Market Reaction:
On Thursday, QNTA stock jumped 7.31% at $0.0370 with more than 14.96 million shares, compared to its average volume of 2.54 million shares.
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