Artificial intelligence powered loyalty program and last mile services provider TraQiQ Inc (OTCMKTS:TRIQ) has seen its stock have a bit of a rollercoaster ride in recent days.
On Tuesday, TRIQ stock slid 4.62% at $0.62 with more than 2k shares, compared to its average volume of 8k shares. The stock has moved within a range of $0.5800 – 0.6200 after opening the trade at $0.60.
Launches “Spin-the-wheel”, Gamification Program For Loyalty Programs
Yesterday, the stock was under the pump and declined by as much as 5%. However, at the same time, it is also necessary to keep in mind that in the past week the stock is still up by 10%. In addition to that, despite the decline in the stock price on Tuesday, investors need to remember that the company did make a key announcement yesterday.
The company launched a new gamified experience in relation to its loyalty programs and although investors did not react well to it, it is something that one might need to look into a bit more closely. The gamified experience includes a ‘spin to win’ feature by way of which it is going to be possible for TraQiQ clients to create a completely customisable experience for its loyalty program users.
The ‘spin to win’ games feature could create a novel experience for the end users and it remains to be seen if it does become a success or not. At this point, investors could do well to keep an eye on the developments.
“In our latest features release, we have introduced Gamification tools that our clients can customize to their brand personalities and have a deeper engagement with the end-user in a fun and meaningful way. This creates a win-win situation when TraQiQ’s customers get to connect with their end-user community, and the end-users get valuable rewards” said Sandeep Soni, President of the Kringle business of TraQiQ. “The product features are currently being deployed with Fortune 500 companies in South-East Asia.