The United Kingdom based intellectual property investment firm Tekcapital Inc (OTCMKTS:TEKCF) was in the news yesterday after it made a key announcement.
Market Action
On Thursday, TEKCF stock ended flat at $0.1920 with 27K shares, compared to volume of 538 shares. The stock moved within a range of $0.1920 – 0.1920 after opening trade at $0.1920.
Tekcapi$tal Plc (“Tekcapital”, the “Company” or the “Group”) Innovative Eyewear, Inc. Announces Multi-Year, Global Licensing Agreement with Authentic Brands Group for Eddie Bauer® Smart Eyewear
Tekcapital noted yesterday that the smart eyewear retailer Innovative Eyewear Inc announced that it had licensed the iconic outdoor brand Eddie Bauer for smart eyewear by way of an agreement with Authentic Brands Group. Eddie Bauer is a major brand that works across a wide range of categories with regards to eyewear and other products. In fact, the company had been responsible for coming out with the world’s first quilted insulted goose-down jacket back in 1942. Over the course of its existence as a brand, the company had been responsible for having created a wide range of patents for clothing, construction and sporting equipment.
Harrison Gross, who is the Chief Executive Officer of Innovative Eyewear, spoke about the licensing deal as well. He noted that there are very few brands which are as intimately linked with outdoor recreation as Eddie Bauer. He went on to add that the Eddie Bauer smart eyewear collection that Innovative Eyewear would come up with would be able to continue with the rich legacy of the brand.
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