Greenlite Ventures Inc. (OTC:GRNL) dba Game Time Productions has signed a multi-faceted consulting contract with food and beverage innovator, Mikel Anderson. Under the contract, Anderson has been appointed as Director of Product Development for GRNL’s “Game Time Performance” division.
Inventor and manufacturer of a number of breakthrough products as well as delivery systems, his “Dosing Cap” technology, is protected by several patents. Furthermore, there are over thousands of formulas and patents pending for improving cosmetics, vitamins, pharmaceuticals as well as specialty beverages.
Anderson is formulating a large array of shots, beverages, blast caps as well as wellness products. His pioneering successes in recent times include “EggHead Nutrition” Protein Bars as well as Protein Powders made from egg whites and Beverly Hills Herbal Company.
GRNL would be engaged deeply in the formulation of products by Anderson and will finalize negotiations for ownership as well as royalty positions in a number of services and products.
Anderson said that GRNL is an apt partner for many beverage projects and the timing of the partnership is perfect. He added that the company is producing prototypes and samples for a number of Game Time’s licensing partners. He opines that the firm has tremendous celebrity branding potential and he is looking forward to creating new product lines that can gain traction.
GRNL CEO Adam Pennington said that it is an honor to have a person of significant vision, talent and compassion to the team. Pennington added that Mikel is a unique formulator with knowledge of how to get value for cutting-edge creations. The CEO added that he believes that the performance and flavors delivered by Anderson are ahead of the marketplace. Furthermore, the CEO opined on utilizing Anderson’s vast skill in every possible manner to achieve the mission of a positive impact.
Greenlite Ventures announced the signing of Consulting Agreement with Jaron Hines, who has over two decades of experience with top-level celebrities in entertainment and sports. Hines would be leading GRNL’s efforts for landing significant celebrity signings. These would be for endorsements, licensing deals, appearances, podcasting, sponsorships, and social media monetization.
He would also be helping in the start-up of Game Time Media’s podcast programming as well as distribution systems. With a business degree from Southern Illinois University, Hines has worked with a number of Fortune 100 companies.
CEO Adam Pennington expressed delight in bringing Hines to the team. The CEO added that the experience of working with athletes such as Shaquille O’Neil demonstrates that the expertise in talent representation would bring added value to the firm.
Hines said that it is an incredible opportunity for him and he is excited about working directly with a publicly traded company, alongside a talented team and contributing to the continued success.
