Green Cures & Botanical Distribution Inc. (OTCMKTS:GRCU) has launched a new growth strategy and vision. This comes days after the company announced the appointment of Rich Thomas as its new Chief Executive Officer.
Green Cures appoint new CEO
Thomas has been the company’s Director of New Business Development and will bring vast experience in design, development, distribution, and selling of lifestyle brands. He adds distribution, creative sales, as well as strategic partnership strategies experience to the company. He took over from former CEO Joe Tragessor, who will continue as an advisor and consultant of Green Cures.
The new CEO is the founder of Jewel Lines Products, an alcoholic spirits company, and has been the product manager of Monster Cable Products Inc., where he helped develop and launch Beats by Dre. Thomas indicated that he was delighted to get the opportunity to lead Green Cure and help in transforming the market with meaningful and deep brand experiences. He added that he believed in the innovative potential of green products that help transform individuals’ wellbeing.
Green Cures has a new vision
With the appointment of a new CEO, the company will have a new vision as well as a growth strategy. Thomas will be responsible for overseeing new growth opportunities for Green Cures through the design of products, manufacturing, wholesaling, and distribution investments. The CEO indicated that the focus of Green cures I not just producing CBD and hemp products but transforming the space with new innovative brands that can inspire and cure.
To achieve the vision, the CEO has announced new plans of investing in a manufacturing facility in California. The investment will provide Green Cures with more opportunities to bring its products design and development in-house and enable it to launch new brands. Thomas stated that he is radically committed to the development of green products that can easily become household lifestyle brands as the company targets expanding into retail. The company will enter partnerships and acquire talents and brands to achieve its vision.
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