Tauriga Sciences Inc. (OTCMKTS:TAUG) has announced that it has received HALAL certification for all its flagship Tauri-Gum™ brand. This comes as the company enhances its profile through multi-media customer reviews, real-time blogs, and rewards programs on the Shopify platform.
Tauriga receives HALAL Certification to help it expand in the Middle East
The HALAL Certification means that the company’s product line of chewing gums complies with Islamic law’s dietary requirements or Islamic lifestyle. The certification’s objective is to ensure that the products can serve Muslim communities nationally and internationally in meeting religious compliance. Currently, the Muslim consumer base globally is estimated to be around 1.9 billion in 112 countries, with the halal market’s size estimated to be tens of billions of dollars. The largest Halal markets are the US, the Middle East, and Southeast Asia, where there has been a demand surge in recent times for Halal certified products.
Seth Shaw, the CEO of Tauriga, said that the company’s mission has been developing an inclusive standout product for all demographics. He added that the certification is a huge milestone considering it coincides with the anticipated national launch of the flagship Tauri-Gum™ brand. Also, the Halal certification will open new global market opportunities, more so in the Middle East.
Tauriga enhances its e-commerce platform with more additional features
The company announced the availability of more features ion its e-commerce site www.taurigum.com through the alliance with Shopify. Some of the enhanced features announced include e-gift cards, rewards program, educational articles, real-time blog, and multi-media reviews. Following the additional features, the company has seen significant user traffic increase on the e-commerce platform.
Most importantly, Tauriga has continued to generate robust results from the e-commerce business unit. Also, the company is excited about the provision of more details regarding the two upcoming product launches. The launches include the unveiling of the Rainbow Deluxe Sampler Pack. Tauriga has also introduced an e-Gift Card Denomination for its Tauri-Gum™ brand, available through the e-commerce platform.