CV Sciences Inc. (OTCMKTS:CVSI) has announced a comprehensive refresh of the PlusCBD™ branded product line and the introduction of more than 30 new PlusCBD™ products in the next 45 days.
More than 30 new PlusCBD™ products
This new PlusCBD™ brand is a modernization and refinement that includes a new packaging with a contemporary color palette and post-modern aesthetic, which relays the product’s value proposition. The more than 30 new product launches include 8 new innovative products that feature extra strength gummies as well as maximum strength softgel. Consumers can access all the new PlusCBD™ branded products at www.cvsciences.com.
CV Sciences’ refreshed PlusCBD™ packaging features the company’s new logo that is predominantly displayed and a transparent QR code label linked to lab reports to offer customers assurance in the unrivaled quality of the product. The label also shows the CBD milligrams per serving. Joseph Dowling, the company’s CEO, said that they are thrilled to launch the refreshed PLusCBD™ products that will leverage brand quality as a safe and most trusted CBD product offering. He added that all the products have been designed to resonate with current customers and also attract new ones. Dowling said that they conducted extensive research to create a new look with robust value messaging, which will drive long-term brand affinity with a wider consumer audience focused on health and wellness.
CV Sciences launches CV™ Defense product line
Also, the company recently launched CV™ Defense, which is one of the several products launched under the new Immunity product line at the back of CV™ Acute in August. The expansion of the company’s non-CBD Immunity product line will realize new market openings and sales channels that include leading e-commerce retailers not currently accessible via CBD-based products. CV™ Defense will also be available on the CV Science site, www.cvsciences.com, and on Amazon.com.
CV Sciences Medical Advisor Michael Lewis, who was part of the product, said that we are in challenging times, and it is the best time to commit to fortifying the immune system and science-backed supplementation.