LGBTQ Loyalty Holdings, Inc. (OTCMKTS:LFAP) Buy, Sell or Hold?

LGBTQ Loyalty Holdings Inc. (OTCMKTS:LFAP) was up big Thursday. What’s next?

Market Action

LFAP was on fire Thursday closing at .0691 up 275% adding .0507 to Wednesday’s closing price. Volume was 93 million shares more than 10 times its 30 day average of 8.5 million. Trading opened at .0193 and ranged between the .0171 low and the .0719 high.

Company Description

LGBTQ Loyalty is a diversity and inclusion-driven financial methodology and data company that quantifies corporate equality alignment with the LGBTQ community and minority interest groups. The Company has benchmarked the first-ever U.S. Loyalty Preference Index, which the Company believes empowers the LGBTQ community to express their preferences for the nation’s high-performing corporations most dedicated to advancing equality.

The Loyalty Preference Index, branded as the LGBTQ100 ESG Index, is an environmental, social and governance (ESG) Index, offering an added perspective for those seeking to align with equality-driven, ESG-responsible corporations. LGBTQ Loyalty’s leadership includes seasoned authorities in the financial industry and the LGBTQ community. 

News

LFAP released news today. The company aannounced a two-year extension for its current Board of Directors and expects this will drive extensive media coverage surrounding the upcoming launch of their much-anticipated LGBTQ+ ESG100 ETF on the Nasdaq on May 18th, 2021.

Now What?

Thursday’s market action will attract investors for sure. The high volume, big price gain, and new 52 week high will put LFAP on many traders’ watchlist looking for momentum plays. While a pullback is likely after such a big run the fact that LFAP closed near its highs may be a sign there are buyers around and this could turn into a multi-day move.

Put LFAP on your watchlist and see what happens.

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