Inuvo Inc (NYSEAMERICAN:INUV) stock ended higher slightly higher in Wednesday’s trading session.
Inuvo Expands Geographic Footprint of AI-Driven Media Services into Canada
- announce the expansion of its IntentKey™ AI platform for advertising into the Canadian market where advertisers can now take advantage of a technology that has consistently delivered market beating performance results.
- Rich Howe, Chief Executive Officer of Inuvo, commented, “The value proposition for Canadian companies is strong: we can serve both their domestic and American advertising objectives; we can beat current providers performance results; we can run it all for them or they can use it in-house; and we are future proof as our technology is not dependent on third-party data or cookies because it was designed to uncover signals of intent that define the why that drives a product/service purchase, not the who that is behind that purchase. In the new cookieless world, who will become irrelevant as targeting predefined users or personas becomes increasingly difficult.”
- The IntentKey analyzes the signals of intent along the millions of potential paths that might lead to a conversion or brand affinity, determining at all times whether or not those signals point strongly towards the underlying reasons why consumers are actually buying the product or engaging with a brand. This paradigm shift of targeting intent signals, rather than individuals, makes the IntentKey unique and positioned to not only protect consumer privacy, but also insulate our clients’ marketing efforts from the disruptive impacts related to the elimination of third-party cookies (which has already taken effect within Safari) within Chrome in 2022. This further enhances the timing of making this technology available to Canadian advertisers.
Market Action
On Wednesday, INUV stock jumped 1.78% to $3.44. The stock saw lower than average volume with more than 374K shares exchanged hands, compared to its average volume of 612K shares.
 Is In News){kind=link}