The action in the premarket period often gives a fair idea of which way the wind might be blowing and hence, it is likely that the Marin Software (NASDAQ:MRIN) stock might come into considerable focus among investors today. The stock has soared by as much as 64% in the premarket trading period so far and that might is almost certainly related to an announcement made by the company yesterday.
Marin Software announced yesterday that it has added the capability of managing Instacard Ads on its platform MarinOne. It is a significant development for the company since it is going to allow Marin’s clients to create connections with customers far more easily at the point of sale.
Marin Software is involved in developing digital marketing software that is mainly meant for both agencies and advertisers. Another reason why the Instacart Ads integration is a big thing lies in the fact that it brings Marin’s clients an integration with the biggest online grocery platform in the North American region.
At this point in time, Instacard holds partnerships with as many as 600 retailers at different levels of the retail pyramid. In light of this development, it could be a good move for investors to keep an eye on Marin Software this morning.
As of 8:14, MRIN stock is trading higher by 63.74% to $2.80 on hefty volume in the pre-market session.