Plant-based children’s nutrition company, Else Nutrition Holdings Inc (OTCMKTS:BABYF) on 29thJuly, 2021 announced expanding into Rouses Markets retail locations.
The Israeli based food and nutrition firm, which has been developing innovative and clean nutrition products for children since 1960 and is family owned since 1960,employs about 7,000 people with 65 full-service supermarkets in Louisiana, Mississippi and Alabama.
Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition, said that the partnership with Rouses Markets is an amazing development and will support healthier, more sustainable planet by strengthening presence in a region witnessing demand from parents for whole food nutrition for children.
Else Nutrition also launch clinical study with the Children’s Hospital Colorado and University of Colorado Denver School of Medicine for validating its kids products supporting growth benefits in healthy young children vis-à-vis cow-milk-based formula. The firm stated that the study is part of its efforts for establishing scientific basis for tolerance and safety of its products.
CEO Yitzhak said that this will boost efficacy of the company’s nutrition products. He added that the firm was hearing positive feedback from thousands of families across North America and can serve in its Medical Marketing efforts.
The study, which will be led by Professor David Fleischer and Professor Carina Venter from the Allergy and Immunology Center, Children’s Hospital Colorado and University of Colorado Denver School of Medicine, will be conducted for four months. With 100% vegan, organic and gluten-free products, Else Nutrition has 92% products made from three plants: almonds, buckwheat, and tapioca.