Shares of INEO Media Network (OTCMKTS:INEOF) (TSXV:INEO) have been moving within a range over the past few sessions.
Market Action
On Friday, INEOF stock ended flat at $0.2650 with 927 shares, compared to its average volume of 1.7k shares. The stock moved within a range of $0.2650 – 0.2650 after opening trade at $0.2650.
INEO Enters into Partnership with Vistar Media, One of the Biggest Global Programmatic Digital Out-of-Home Advertising Platforms
INEO Tech Corp. the developer of INEO Media Network (OTCMKTS:INEOF) (TSXV: INEO), a digital advertising and analytics solution for retailers, has announced about partnering with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH).
As per the agreement, all digital display screens in the INEO Media Network, including those in INEO’s patented INEO Welcoming Systems, can now be accessed on Vistar’s programmatic advertising platform. Brands and marketers using the Vistar Media platform can purchase INEO’s unique advertising inventory, located at the front entrance of retail stores.
Kyle Hall, CEO of INEO, commented that programmatic DOOH is changing the game when it comes to purchase of advertising for digital screens. The partnership with Vistar Media ensures that the inventory is now accessible to a new, large set of advertising buyers. Vistar Media is a leader in the programmatic space, especially in the US, and thus it aligns perfectly with INEO’s goals as they plan to expand in the US.
Arnie Rivera, Director of SaaS & Supply Sales at Vistar Media, is equally excited about the partnership, as he feels INEO’s unique form factor and the placement of their screens right at the entrance of the retail store makes them interesting for digital buyers of leading global brands.
Key Quote
“Programmatic DOOH is revolutionizing the purchase of advertising for digital screens and partnering with Vistar Media will expose our inventory to a new, large group of advertising buyers,” said Kyle Hall, CEO of INEO. “Vistar Media is a leader in the programmatic space, especially in the US. With our upcoming growth focused on the US market, this aligns perfectly with our future plans.”
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