Diversified media and beverage group, Entertainment Arts Research (OTC: EARI), announced getting a licensing agreement for Great South Bay Brewery to distribute and produce the Original New York Hard Seltzer (5% ABV) on the East Coast.
The partnership is a major milestone in expanding the reach of the beverage and reaching out to consumers across the region. The agreement covering many territories including Maine and Florida, will enable Great Bay Brewing to tap into the growing demand.
Original New York Seltzer has become popular due to its 80’s style of craft soda. It will be available now as a light and flavorful alcoholic beverage. Seltzer has a well-balanced blend of natural flavors and will resonate with the ones looking for a nostalgic and refreshing beverage.Great South Bay Brewery has a reputation for producing beverages with exceptional quality and has an extensive distribution network.
Joel Kleinfeld, COO of Entertainment Arts Research Inc expressed excitement in partnering with Great Bay Brewing and giving licensing rights for Original New York Hard Seltzer on the East Coast. The COO added Great South Bay Brewery shares the passion for crafting premium beverages and the company is confident of bringing Original New York Hard Seltzer to consumers.
Chris Davis, President of Great South Bay Brewery expressed delight in being chosen as licensee for Original New York Hard Seltzer. Davis added that the partnership will not just expand product portfolio but also satisfy the surging demand for hard seltzers in the region. He is also looking forward on introducing the product to new customers and making it a regular in beverage choice.
Original New York Hard Seltzer will now be available to consumers in different flavors at their favorite local bars, retailers as well as restaurants throughout the East Coast.
Entertainment Arts Research had earlier completed the acquisition of Perfectomundo, Inc, the owner and producer of premium multiple award-winning tequila brand Perfectomundo T,equila.The acquisition will add to EARI’s Beverage portfolio a globally renowned Tequila, which has won several top awards at some of the largest international competitions including World Spirits Awards, Wine and Spirits Wholesalers of America, San Francisco World Spirits Competition, Las Vegas International Spirits Competition,London Bartender and Mixologist Choice Competition. Crafted in Jalisco state at a prominent distillery in Mexico, it has a long legacy of producing the top shelf 100% Agave award-winning tequilas.
Paul Oakenfold, Perfectomundo co-founder and three-time Grammy nominee expressed excitement in bringing the project, which is respected by the music industry and fans globally through Entertainment Arts Research.
Bernard Rubin, the CEO of EARI Beverage Group said that the acquisition is a significant milestone as it ensures a perfect spirit portfolio, adding to the existing Vodka and Bourbon brands. Rubin added that it also reinforces commitment to creating a sustainable platform serving current and future customers.