Last week the Marin Software stock emerged as one of the major gainers after the company announced that its flagship platform Marin Software Inc (NASDAQ:MRIN) was going to be able to integrate Instacart Ads.
The announcement was made by the company by way of a blog post and soon after the stock rallied strongly. Over the course of the previous week, the Marin stock went up by as much as 133% as investors piled on to it in a big way. It is now going to be interesting to see if the stock can hold on to its momentum this week or not.
The integration of Instacart Ads is going to add another dimension to the MarinOne platform and the excitement is understandable. It should be noted that Instacart is one of the biggest online grocery operators and is well known for delivering products from as many as 55000 stores spread across United States and Canada.
Marin revealed that the integration of Instacart Ads is going to help advertisers in making its ad spends far more efficient. It should be noted that targeted advertising at consumers for products that are related to what they are already purchasing is a thriving market and clocks spending of $40 billion from advertisers.
On Friday, MRIN stock gained 8.55% to $3.81 with more than 72.70 million shares, compared to its average volume of 4.83million shares. The stock has moved within a range of $2.8500 – 4.3900 after opening the trade at $2.98. Over the past 52-week, the stock has been trading within a range of $1.1400 – 5.7000.