Emerging leader in direct-to-consumer hearing technology space, InnerScope Hearing Technologies Inc (OTCMKTS:INND) on July 19, 2021 announced a partnership agreement with New to The Street TV for producing, broadcasting as well as distribution of digital billboards on “Hearing Loss Awareness”. Its Bluetooth app rechargeable hearing aids will be an affordable solution for 48 million Americans having hearing loss.
The company aims to educate public utilising media and TV for driving hearing loss awareness as well as the need to treat early the issue. With $100,000 per month in guarantees for agreement providing atleast 660 commercials and 110 per month for the next six months, including 156 digital billboards, it will run throughout lower Manhattan, New York and New York City on most popular news channels.
The company is looking to generate revenue post awareness through its online store. Furthermore, it is planning national multimedia marketing campaigns.
Mr. Vincent Caruso, CEO of FMW Media Corp, said that New to The Street TV is looking forward to highlight the importance of this growing problem. It will enable many Americans find a potential solution to the issue.
Additionally, it will also demonstrate subscription plan at lowest monthly payment options for ordering hearing aids, which can be shipped within seven days.
Matthew Moore, CEO of InnerScope Hearing Technology, said that the launch of the campaign has come at the right time after the executive order on affordable hearing aids to be sold over the counter without evaluation.
Market Reaction:
As of 10:22, INND stock gained 1% at $0.0144 with more than 15.79 million shares, compared to its average volume of 61.15 million shares. The stock had moved within a range of $0.0137 – 0.0157 after opening the trade at $0.0142. Over the past 52-week, the stock has been trading within a range of $0.0000 – 0.0980.
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